NorthbidNorthbid
Northbid is a search marketing agency working with hotels, tour operators and travel brands. We plan, launch and run their Google Ads campaigns, starting from the booking calendar rather than the click report.
Talk to usWhat we do
Northbid works on direct bookings: availability searches, last-minute demand and destination queries. An account is judged by the nights and seats it sells, not by impressions or sessions.
Behind these campaigns sits our own internal tooling. It reaches Google Ads through the Google Ads API, using access that the account owner grants and can withdraw at any time.
Services
Direct booking campaigns
Search and Performance Max campaigns built for travellers who are ready to book, with the top of the funnel left alone.
Season and rate pacing
Budget moves with occupancy. We raise spend on empty dates and pull back as the calendar fills up.
Booking path tracking
Enquiries and reservations are measured end to end, so each unit of spend is traced to a booking or cut.
How we work
Read the calendar
We start from occupancy gaps, routes and room types that need filling, and the dates that do not.
Wire up measurement
Booking and enquiry tracking goes live before the first campaign, so results count from day one.
Run and adjust
Search terms, bids and budgets are managed against cost per booking and reviewed every week.
Contact
Questions about Northbid or this site: contact@northbid.site